About
I'm Marieke, founder of Lumen Advisory. With over 15 years in pricing strategy and commercial excellence, I have worked at senior leadership level in international B2B companies including Barry Callebaut, Van de Velde, and Beaulieu International Group, advising C-suite executives across FMCG and industrial sectors.
At Lumen, I work directly with you. Senior expertise, no hand-offs, focused on results you can measure. Recent clients include small, owner-managed companies in the Belgian construction and industrial sectors.
Van de Velde
Beaulieu International
KU Leuven
Vlerick Business School
+5% EBIT-verbetering
What I do
Pricing Strategy
Bring clarity to your pricing structure and align it with your market reality.
Margin Optimisation
Identify and fix margin leaks to improve profitability without slowing growth.
Commercial Execution
Translate insights into practical actions that your teams can implement immediately.
My approach
Pinpointing margin leaks, bringing clarity to your pricing structure, and translating insights into real action. No heavy theory. No generic frameworks. Just practical, market-ready solutions that drive results.
Typical situations I support
- Finding the right price points and story to successfully launch products in the market
- Defining an impactful and coherent commercial strategy
- Establishing the key triggers for improved margins
- Translating commercial data into actionable insights
- Creating or adjusting pricing strategies in line with company objectives